John Farrall

Account Executive

Vertical Knowledge

Publisher

Alternative Data Weekly

John has 20+ years of experience providing valuable information to decision makers.

John recently moved into a new role with Vertical Knowledge.  Since 2006 VK has focused on collecting publicly available web data, productizing it, and marketing it to decision-makers in the US Government, Institutional Investment firms, and Corporations.

Prior to Vertical Knowledge, John was the Founder & CEO of 90 West Data.  90 West licensed, productized, and marketed unique sources of data.  The founding of 90 West Data was an opportunity to become a leader in the use of big data analytics to improve investment decisions.  90 West was sold in 3Q 2023.

He is well known in the data space as the proprietor of the Alternative Data Weekly.

John lives in Cleveland, Ohio with his wife Daneen and their four kids.